You've got your lead magnet locked and loaded and your email list is growing. But you still haven't got round to writing that dang welcome sequence.

Because writing your welcome sequence is one of
***those jobs*** you promise yourself you'll do tomorrow.

But when you sit down to write, it feels too overwhelming and you don't know where to start.

Cue thoughts like:

  • How many emails do I need?

  • What the heck do I write?

  • What if I sound too pushy or salesy?

  • How do I get people to open my emails?

  • What if people unsubscribe?

So you put it in the too-hard-for-today basket and vow to try again tomorrow. Enter groundhog day...


Because I've taken the tips and tricks I use to write engaging, 'open me now', trust-building welcome sequences for my 1:1 clients.

And I combined them with my tried and tested in-person welcome sequence workshop.

The result?

A short workshop course with a full welcome sequence mapped out for you...

PLUS - 6 editable email templates for you to adapt to suit your brand voice and personality.

For a teeny fraction of the 4-figure price tag that my 1:1 clients pay me.

What's included in this course?

I've made it EASY for you to finally start welcoming your new subscribers the right way.

So you can nurture true ride-or-die fans that love how you show up for them.

  • Templates for a 6-email welcome sequence

    Save time & reduce the stress of sitting down to write your welcome sequence. Use my email templates and subject lines to help you get your sequence written pronto!

  • Planning workbook

    A 21 page workbook with email templates, copywriting tips, and a planning section. All designed to help you write a killer email sequence that'll TRULY connect with your new subscribers.

  • Self-paced video learning

    I take you by the hand & step you through each email template. I share the strategy and tips for creating a sequence that'll help you to delight new subscribers & show them you really 'get them'.

Course overview

Get immediate access to all videos, the workbook, and email templates.

Everything you need to write a meaningful welcome sequence that'll position you as the expert that your dream client needs.

What past students have to say...

Swipe or click to read more!

“Hayley's Nail your Nurture Sequence is a must for anyone who is wanting to create or refine their welcome sequence.

I had been struggling with my welcome sequence for some time and having the opportunity to sit down and concentrate on my content with Hayley's guidance meant that I could get the result that I wanted in a fraction of the time that it would have taken me otherwise.”

Moana Bywater

“I recently attended Hayley's Nail Your Nurture Sequence workshop and it was amazing.

I walked out of there with the content written for a 6-email nurture sequence that I am so excited about using.

Hayley's ideas and templates were spot-on and the pace of her presentation was perfect for our group... This truly was an excellent experience.”

Rebekah Holmes - Professional Organiser

“"I cant recommend your work highly enough. I was lucky enough to do your in person email sequence workshop. I encourage everyone to do your online one!"”

Natalie Tolhopf - Mindset & Accountability Coach

Here's some stats...

Welcome emails have on average 4x the open rate and 5x the click-through rate of a standard email marketing campaign
(Inbox Army).

AND welcome email read rates are 42% higher than the average email (Campaign Monitor).

BUT that's not all... Welcome emails see more than 3x the transactions and revenue per email over regular promotional emails (Inbox Army).

So let's get you some of this and turn you into a lean, mean, welcome sequence writing machine!

This workshop-style course is perfect for anyone with a service-based business or personal brand like:

💌 Business, life & health coaches

💌 Social media coaches & consultants

💌 Interior designers

💌 Website & graphic designers

💌 Fitness professionals

💌 Accountants.

Even if:

✔ Writer's block hits every time you sit down to write about your biz.

✔ You've tried to get a welcome sequence written before, but you didn't get past the first paragraph

✔ Time to work ON your biz is more elusive than a golden-horned unicorn.



  • How long will it take to write my welcome sequence using your course and templates?

    How long it will take will vary from person-to-person. My priority was to make this welcome sequence as easy as possible for you to quickly adapt to suit your business. My recommendation is to spend time prepping your sequence using the prompts in the workbook and it will make it easier for you as you write each email. I anticipate that each email should take approximately one hour (give or take) to adapt according to your style and content. A couple of the emails (email two and email six) may take less time. If you are focused on getting it done you could easily complete the writing of your sequence within one day.

  • Do I get access straight away?

    Yes, once you have paid you will be given immediate access to the course via the Thinkific learning platform.

  • Do you provide refunds?

    Due to the digital nature of this downloadable course there are no refunds.

  • Can I use this welcome sequence in any email marketing platform?

    To set up any welcome sequence automation your email marketing platform must have automation functionality. Most email marketing platforms e.g. Mailchimp and Convertkit provide email automation. However, if you are on a free or base level plan please check whether it includes email automation.

  • Should I send my usual email newsletter to subscribers who are in the email sequence?

    No. Ideally you would exclude subscribers in your welcome sequence from receiving your email newsletters until they have completed the sequence. You can use tags to help you do this.

  • Do you explain how-to set-up the welcome sequence in my email marketing platform?

    No. Due to the number of email marketing platforms available (Mailchimp, Convertkit etc) and how they differ, I do not provide set up details. I have not included email templates that would require advanced level automation, so it should be relatively easy to refer to your email marketing platform knowledge base to set up your sequence. You could also consider using a virtual assistant to help you to do this.

Your instructor

Hayley Maxwell

Website + Email Sequence Copywriter

Coffee enthusiast | Photographer | Serious ice cream eater. I also write irresistible website and email sequence copy for coaches and creatives who want to attract and nurture more of the right leads, so they can build strong, meaningful relationships with their audience + boost sales. I do this with flavoursome personality-driven copy that packs a punch and helps my clients to crush their goals.